Most of the companies that are implemented in Africa succeed to make their way on the market. Among others, the Indian transport group TATA, can be cited as a relevant example of success in Africa.
From its first attempt steps in 1977, the Tata Group’s African initiative has gathered momentum. Its footprint now extends to nine countries (with two more slated to join the list this year) and ‘Tata’ has become a well-known and respected brand in Africa. Tata Africa is constantly searching for strategic plans for further expansion and growth
Still, the sheer size of the African continent is a challenge as each of the African countries is different — in their economy, culture and environment for investment.
When they first came here in 1977, they had to struggle to get a foothold. That has changed over the past couple of years. Today, TATA is a known brand and have built confidence in their customers.
They have succeeded in establishing their businesses in the area of automobiles, engineering service and telecom, and are continuously exploring new business opportunities. However, they continue to face challenges of a different kind today as they need to seek for new and relevant areas of investment. Mining is one of the main businesses in Africa, but it is a difficult sector to enter for the Tata as it is dominated by large global corporations which have been here long before Tata Africa came into being.
In addition to that, TATA is searching for other market opportunities such as in telecom services in South Africa. According to them, the prospects of the growth in telecom sector are positive enough to, along with local companies, invest in telecommunications.
Further to that, the group is evolving initiatives for skill development by awarding scholarships as well as supporting entrepreneurs who can use their skills to eam a live hood.
As these figures show, the TATA group is committed to a long-term relationship with Africa and sees their investments growing steadily in the future.
Africa has been very good to the Tata Group and has helped them to build a strong bond with people and companies in the different countries that they are in.
